Marketing With Pinterest: How to Get Re-Pins
It’s no secret that Pinterest is the go-to place for free business marketing. After all, what better way to promote your company, business, blog or eBook than with people telling all of their friends how great your product is? Each time someone re-pins your picture on Pinterest, all of their followers will see your image linked to your website. This means that the more re-pins you get, the more potential you have for sales and product growth. Unfortunately, sometimes getting people to re-pin your picture can be a challenge. There are a few ways you can get your picture re-pinned on Pinterest whether or not you have a huge following.
Make sure you choose a picture that suits the content of your website or post. For example, if you have an eBook about education, the picture should not be a humorous quote. Instead, your Pinterest picture should be of a child learning, the cover of your book or even a package of pencils. The more relevant your picture is to the website you link it to, the more likely you are to get your pin re-pinned. It can be tempting to share funny pictures on Pinterest, and while it’s perfectly okay to re-pin pictures from others that are silly, make sure the pictures that link to your own website are directly related. Nobody wants to click a picture with a silly joke and find themselves on the website of a funeral director. That’s misleading and won’t help you gain new readers. In fact, it can actually repel people from wanting to learn more about your product.
If you choose to take your own picture for Pinterest, make sure you take a professional looking photograph with a digital camera. If you aren’t sure how to take a good, high-quality photograph, it’s perfectly acceptable to hire a photographer. Avoid the temptation to use your cell phone to take a picture. While phone pictures are okay for Facebook and personal blog posts, they are no substitution for a high-resolution professional photograph. Take the picture in good lighting and make any edits necessary before you post it. Also consider adding a watermark to your image or the name of your website in the corner.
Finally, choose a good, concise caption for your picture. Remember that your explanation doesn’t have to be long. In fact, fewer words can actually be more effective when it comes to pictures on Pinterest. Instead of trying to explain all of the great features about your company, why people should read your book, or everything that your blog has to offer, try to get the reader’s attention. Something like “5 ways to save money on airline tickets” or “Learn more about a business that helps single parents” are both interesting captions that will make your reader go, “Hmm, I wonder what that’s all about” and visit the website.