Hi, I'm Teresa, owner and Chief Designer here at TotaleSolutions. I have been a web design professional for over 20 years. With a passion for web design and marketing, I have helped hundreds of small and medium businesses establish their online presence. Need help with your online business? Call me on 0408 721 441.

Your website is an ambassador for your business. Through it, you present your business to your customers so they can understand all you offer. Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market:

1. Make your copy current

Don’t assume you can add any old article or other form of content on your website to fill up space and engage your site visitors. People check out… and stay on… websites that offer timely and useful information. Update your site regularly with new products and/or services, latest industry news, business news.

2. Have a focus for each page on your site

Don’t have your “About Us” page offering product warranty information. Don’t have a Product page crowded with customer service information. Have a specific purpose for each page. Don’t confuse visitors with a mish-mash of information loaded on one page touching on varied subjects.

3. Incorporate some white space

Make it gentle on your visitors’ eyes through integrating white space on your web pages. It’s an eyesore to have copy that extends from margin to margin. Create white space pauses to let your site visitors easily read your content.

Improve readability through the use of headlines, sub headlines, and bullet points. Add photos, graphs, graphics, and such to further enhance your page copy and give readers a break from big blocks of text.

Use shorter paragraphs. Use shorter sentences than you would in a hard copy piece of writing. Reading on a screen for an extended length of time is still a chore for some people, especially when the material is not organized properly for web reading.

4. Make your content SEO suitable

Is the content you put on your site Search Engine Optimized? Integrate search terms appropriate for your business into the articles, blog posts, and other content you place on your different web pages.

If your business is selling gloves, you would have the word “gloves” in your copy of course. However, you can refine this further with phrases such as “men’s gloves”, ‘women’s gloves”, and more. Long-tail keywords are effective as well, and very specific. You can really do niche targeting with long-tail phrases. An example would be “suede women’s gloves for casual occasions”. The permutations are endless but you get the drift here.

Don’t overdo keywords, though. Make sure your content reads naturally and conveys useful information in an easy-to-read way to your readers.

5. Have your pages focus on your customers

Your web pages must center on your customers and their wants and needs. Yes, you do have to give information about your business and what you offer, however, gear all copy to the customer, and how your business overall exists to serve them and give them the solutions they are looking for.

Take the time to create compelling website copy that gets your message across clearly to your customers (and potential customers). Consider the above 5 tips for writing website content that connects with your visitors and spurs them to stay on your site and see all you have to offer them.

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We have over 15 years experience in web design, marketing and graphic design.
We love working with small business and can assist with all your online marketing requirements.

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What is a Domain Name?

A domain name is an address that is used on the Internet to locate a website, for example totalesolutions.com.au. You need a domain name to be able to access your website on the internet.

What is Web Hosting?

Web Hosting is essentially data storage space, accessed via the Internet, used to host web sites and data files. Every website requires a Web Host to store their website on.

What is “responsive” design?

A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. This can include larger text to accommodate smaller screens, and mobile friendly navigation for easier browsing on smaller screens such as smartphones and tablets. All new websites built by TotaleSolutions are designed to be mobile friendly – this is standard and included in the quoted price.

What is a Content Management System (CMS)?

A CMS is a computer program that allows publishing and modifying content of your website from a central interface. No special software is required, all that is needed to access a CMS is an internet connection and a username and password. The CMS is integrated with the website at the time of building by your web designer.

How Much Will a Website Cost?

There are quite a few factors that are going to affect the ultimate cost of your website. These factors include how many pages you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your website will be. Each website is unique which is why we do not offer set price “packages”. Please contact us to discuss your requirements and we will be happy to provide an obligation free quote based on your individual needs.

Are there any ongoing costs associated with the website?

Domain name registration and hosting are ongoing costs. Generally hosting is paid annually and domain name registration is paid bi-annually. Depending on your requirements, there can also be costs involved in maintaining the site information and keeping the software up-to-date. Content Management Systems are available if you would like to manage the content yourself. We are happy to discuss your requirements.

Are there any hidden costs?

No. We provide a fixed price quote based on your individual requirements. If additional pages or content are requested to be added, or additional functionality is required by you, these will be charged at the hourly rate that is detailed in the quote.

How long will it take for my website to be designed?

The timescale of a website design project is often dictated by the client. If you have a deadline we will endeavour to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images). If you are thinking about getting a website it is a good idea to have all your text and images ready to go – this will speed up the process significantly.

Who creates the content?

No one knows the business better than the person running it, so we leave all text and photos to the client to provide. However, we have made over 100 websites so can offer some handy tips on content creation, which will save you time and make things much easier. We can also recommend professional photographers and copy-writers if required.

Can you re-design an existing website?

Absolutely! If you have an existing website that looks a bit tired or needs a complete overhaul we can help.

How do I update my website?

There are many different methods which can be used to update websites. The method you choose and the functionality we build into your website design is solely up to yourself although of course we will be glad to advise you which method will suit your needs and budget. If you have a small website consisting of just a few pages and will only wish to make changes very infrequently, then it may be more cost effective to have TotaleSolutions to carry out these changes for you. Alternatively, we can provide an online Content Management System (CMS) where you can either update individual products/pages/services or particular sections of your website. e.g. company news. We use the popular content management system WordPress.

Do you offer Maintenance Plans?

Yes! We have WordPress Maintenance Packages available which include regular backups, plugin, theme and core WordPress updates as well as support and content changes if required. Not sure if you need a maintenance plan? Read more about it here.

Why can’t I find my new website in the search engines?

Once your site has been submitted to the top Search Engines they may require several weeks, or even months to actually spider and list your website in their directory. How fast your site is listed depends on each individual Search Engines database update schedule. TotaleSolutions submits each website they create to all the major search engines, which significantly reduces the time it takes before your website starts to appear in search queries.

Who has ownership of the Intellectual Property of my website?

The content of the website is your intellectual property. We will include a disclaimer on each page of your website stating this. Any code, images or graphics created by TotaleSolutions remain the intellectual property of TotaleSolutions. We include at the base of each page the comment that the website was designed by TotaleSolutions with a link to our website. We request that this comment remain unless the site is changed considerably from our initial design by another web designer outside the employment of TotaleSolutions. No code or images created by Total e Solutions can be sold or passed onto others without our express written consent.