The most important component of a company’s online strategy is its website. Unfortunately, many small businesses with great business ideas publish a website and then forget about it, even when promoting their products or services online. These five tips will help you maximise your website and ensure it is working for you 24/7.
Regularly Update Information
While it is important for content on a website to be informative, it is also important for it to be fresh. Updating your site on a regular basis with creative, informative content can attract a regular audience and it helps to increase your site’s search engine ranking.
Add a Blog
One of the best ways to update your website is by writing blog posts. If there isn’t a blog currently on your website, consider adding one so you can promote your company and the products or services it offers. Blog posts can be written by the same person or you can recruit different people from your company to add blog posts on a regular basis so your customers learn more about your business. You could also consider a “guest blogger”, someone from within your industry who is able to offer another perspective or insight into your products or services.
Hire Professional Help
Most small business owners seldom have time to dedicate to updating their website, but keeping its content fresh and updating product or service information is vital to your success. Instead of trying to maintain a website yourself, hire a digital marketing agency to update your company’s site.
When web visitors click onto a website and find nothing but a sea of text, it can turn some of them off and they will leave the site within a few moments. Add different types of content to your site to make it more interactive. Adding videos, podcasts and images to break up the text can make your site more appealing.
Link to Social Media
If you are using social media, it is important to have links to these on your website. This will entice your customers and web visitors to follow your Facebook, Twitter, Instagram and other social media accounts. If you’re not using social media for your small business, then you really should be!
Your business website is the hub of your internet presence. As such, it needs to work for you to draw new web visitors and help convert them into paying customers.
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