Hi, I'm Teresa, owner and Chief Designer here at TotaleSolutions. I have been a web design professional for over 20 years. With a passion for web design and marketing, I have helped hundreds of small and medium businesses establish their online presence. Need help with your online business? Call me on 0408 721 441.

A successful website is part of a long-term strategy; not a quick fix. It must become integrated in the processes of your business or organisation. A website can help you better represent your business to customers, improve your reach and save on expenses; so it is not enough to just have a website, you must decide to use it or lose it.

Here are some tips to get more from your existing website:

Identify yourself

Get your own email addresses based on your website address. It’s more professional. Make sure your domain name reflects your business name as closely as possible. Purchase multiple domains and domain name types, for example yourdomain.com, yourdomain.net.au. All these domain names can be pointed to one website.

Content

Think like your customer. What do they want to know about your business? First impressions are important, but creating useful content and providing clear and easy navigation will be more important for your site’s success than bells and whistles.

Keep it current

It is important to maintain your sites content or loose visitor interest. Not sure what information to add? Here are some ideas:

  • Product catalogues and brochures
  • Annual reports
  • Application forms
  • Press releases
  • Links to industry news

And most importantly – make sure your contact information is up-to-date! If you are displaying trading hours on your website, make sure they are current. Ditto for phone numbers, email addresses and store locations.

Promote

The number of site visitors is proportional to the number of people that have heard about it. Promote your website address anywhere you can including all advertising (radio and print), on your email signature, stationary etc. Get your business listed in free online directories such as True Local, HotFrog and Start Local.

Encourage Interaction

There are many methods available to encourage interaction between you and your website visitors, and, depending on your industry, it can be useful to encourage interaction between your customers. You should be using at least one of the methods listed below:

Newsletter subscription
A newsletter will enable you to keep in contact with your customers and prospects, thereby building a relationship with them. You can provide news of new products, special offers, new features on your website, etc.

Social Media
Facebook, Twitter and Pin Interest are the three most popular forms of social media today. You can use them in a similar way you would a newsletter, to inform and build relationships. Include links to your social media pages on your website and be sure to keep your social media pages current with interesting and relevant content.

Surveys
By placing a survey on your website you can get quick feedback from your visitors. Use it as a form of market research. As an incentive, run the survey in conjunction with a competition, ie fill out the survey to go into the draw and win a prize.

Blogs
Adding a blog to your website is an easy and inexpensive way of conversing with your customers online. Your blog should be on a topic of interest to your customer, for example if you sell fishing equipment your customers would be interested in a blog offering hints and tips, and perhaps the odd “tall” fishing tale every now and then. Having a blog will also improve your rankings in the search engines, as it is all indexable content.

If you need help with or would like more information regarding any of the above tips please contact Total e Solutions on 0408 721 441.

What is a Domain Name?

A domain name is an address that is used on the Internet to locate a website, for example totalesolutions.com.au. You need a domain name to be able to access your website on the internet.

What is Web Hosting?

Web Hosting is essentially data storage space, accessed via the Internet, used to host web sites and data files. Every website requires a Web Host to store their website on.

What is “responsive” design?

A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. This can include larger text to accommodate smaller screens, and mobile friendly navigation for easier browsing on smaller screens such as smartphones and tablets. All new websites built by TotaleSolutions are designed to be mobile friendly – this is standard and included in the quoted price.

What is a Content Management System (CMS)?

A CMS is a computer program that allows publishing and modifying content of your website from a central interface. No special software is required, all that is needed to access a CMS is an internet connection and a username and password. The CMS is integrated with the website at the time of building by your web designer.

How Much Will a Website Cost?

There are quite a few factors that are going to affect the ultimate cost of your website. These factors include how many pages you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your website will be. Each website is unique which is why we do not offer set price “packages”. Please contact us to discuss your requirements and we will be happy to provide an obligation free quote based on your individual needs.

Are there any ongoing costs associated with the website?

Domain name registration and hosting are ongoing costs. Generally hosting is paid annually and domain name registration is paid bi-annually. Depending on your requirements, there can also be costs involved in maintaining the site information and keeping the software up-to-date. Content Management Systems are available if you would like to manage the content yourself. We are happy to discuss your requirements.

Are there any hidden costs?

No. We provide a fixed price quote based on your individual requirements. If additional pages or content are requested to be added, or additional functionality is required by you, these will be charged at the hourly rate that is detailed in the quote.

How long will it take for my website to be designed?

The timescale of a website design project is often dictated by the client. If you have a deadline we will endeavour to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images). If you are thinking about getting a website it is a good idea to have all your text and images ready to go – this will speed up the process significantly.

Who creates the content?

No one knows the business better than the person running it, so we leave all text and photos to the client to provide. However, we have made over 100 websites so can offer some handy tips on content creation, which will save you time and make things much easier. We can also recommend professional photographers and copy-writers if required.

Can you re-design an existing website?

Absolutely! If you have an existing website that looks a bit tired or needs a complete overhaul we can help.

How do I update my website?

There are many different methods which can be used to update websites. The method you choose and the functionality we build into your website design is solely up to yourself although of course we will be glad to advise you which method will suit your needs and budget. If you have a small website consisting of just a few pages and will only wish to make changes very infrequently, then it may be more cost effective to have TotaleSolutions to carry out these changes for you. Alternatively, we can provide an online Content Management System (CMS) where you can either update individual products/pages/services or particular sections of your website. e.g. company news. We use the popular content management system WordPress.

Do you offer Maintenance Plans?

Yes! We have WordPress Maintenance Packages available which include regular backups, plugin, theme and core WordPress updates as well as support and content changes if required. Not sure if you need a maintenance plan? Read more about it here.

Why can’t I find my new website in the search engines?

Once your site has been submitted to the top Search Engines they may require several weeks, or even months to actually spider and list your website in their directory. How fast your site is listed depends on each individual Search Engines database update schedule. TotaleSolutions submits each website they create to all the major search engines, which significantly reduces the time it takes before your website starts to appear in search queries.

Who has ownership of the Intellectual Property of my website?

The content of the website is your intellectual property. We will include a disclaimer on each page of your website stating this. Any code, images or graphics created by TotaleSolutions remain the intellectual property of TotaleSolutions. We include at the base of each page the comment that the website was designed by TotaleSolutions with a link to our website. We request that this comment remain unless the site is changed considerably from our initial design by another web designer outside the employment of TotaleSolutions. No code or images created by Total e Solutions can be sold or passed onto others without our express written consent.