Until recently, SSL certificates were mainly found on websites using e-commerce and/or collecting large amounts of personal information and credit card details. However in the last few years, changes by Google have made it necessary to consider SSL for even the simplest of sites. In late 2014 Google announced that SSL was going to be…
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There are a number of different image file types and it can be confusing knowing which file type to use in which situation. The following is a short explanation of the most common image file extensions and their uses. EPS – This is a vector-based file, which means that it features unlimited resolution – it can…
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Social Media is an important component of your businesses marketing mix. There are dozens of popular social media platforms available to promote your products and services, and each of them have their own unique requirements when it comes to image formats and sizing. Because these social media platforms regularly change their image formatting requirements, it…
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WordPress is one of the best and most popular open-source content management system on the planet, however WordPress website security is a major concern to most developers and website owners. There are however some simple steps you can take to help keep your WordPress website secure and avoid a malicious attack on your website.
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The most important component of a company’s online strategy is its website. Unfortunately, many small businesses with great business ideas publish a website and then forget about it, even when promoting their products or services online. Using these tips, you can put your company’s website to work helping to sell the products or services your…
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More than ever it is important for your business to have some type of digital presence. A digital presence could include a website, Social Media such as Facebook, Twitter or Instagram or ideally a combination of both. These days the first place anyone looks to research a company or business is Google or one of the other…
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Your website is an ambassador for your business. Through it, you present your business to your customers so they can understand all you offer. Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market: 1. Make your copy current Don’t assume you…
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Whatever your business or industry, choosing the right domain name for your online presence can have a big effect on your future success. While the wealth of options available to you mean there might not be one single best choice for your needs, making a bad decision can certainly hinder your efforts; your internet marketing…
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Branding is important for any small business – it helps you stand out from the competition and often serves as the first impression potential customers have of your company. What is branding? Branding is more that just having a great logo. A brand is the image of a product or service that consumers connect with – by identifying…
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Content curation is the process of discovering, compiling, and sharing existing content to your online channels, including blogs, Facebook, Twitter and any other form of Social Media. According to Wikipedia, “Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can…
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