Content Curation explained

Content Curation explained

Content curation is the process of discovering, compiling, and sharing existing content to your online channels, including blogs, Facebook, Twitter and any other form of Social Media. According to Wikipedia, “Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can…

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Explainer Videos

Explainer Videos Explained

You have probably heard the term, but what is an Explainer video? In simple terms, it is exactly what it says it is: a video that explains something. An explainer video can be used to introduce, explain a product or service, and advertise your company. It should be short in length, with the optimal time being…

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8 FREE Marketing Ideas you can do today

8 FREE Marketing Ideas you can do today

Marketing is the key to success in business, but often, as a small business, it is difficult to allocate the necessary monetary resources towards our marketing efforts. For many, choosing the right type of marketing for your business can be overwhelming. The 8 points below offer no-cost (or low-cost), simple and easy to implement marketing ideas…

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stock photos

My favourite sources for free stock photos

Great images for blogging, websites and social media are an absolute must. If, like me, your photography skills leave something to be desired (we can’t all be great at everything right?), there are some great stock photos available for downloading free (and copyright free) images for both personal and commercial use. Check out my favourite…

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payment gateway

What is a Payment Gateway?

In simple terms, a payment gateway is a program that transmits an online customer’s credit card order to and from a bank or the merchant account provider. Wikipedia defines a payment gateway like this: “A payment gateway is an e-commerce application service provider service that authorizes credit card payments for e-businesses, online retailers, bricks and clicks,…

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redesign your website

Is it time to redesign your website?

Below is a list of some common signs it is time to consider a redesign. Your website is not mobile responsive This is a biggy. A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. This can include larger text to accommodate smaller screens, and…

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quality content

Creating Quality Content for your website

Over years of designing websites for small businesses and individuals,  I have noticed  that many people struggle to produce quality content for their website. This is not because they don’t have a quality product or service, but rather because that don’t know how to produce quality written content – it just doesn’t come naturally to…

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Google expands use of mobile-friendliness as a ranking signal

Starting April 21 2015, Google will be expanding their use of mobile-friendliness as a ranking signal. In a recent post, Google stated that as of April 21st there will be increased weight given to the mobile-friendliness of sites: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search…

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effective website

What makes an effective website?

An effective website can be the greatest asset your business has. It enables you to reach millions of potential customers at a time and deliver your brand message efficiently. The right website can expand your  presence and bring in more customers with less effort. However, understanding exactly what makes an effective website is essential to launch…

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Web Design

5 New Year Resolutions – for your Website

While most resolutions involve exercising more and eating less, you should not overlook your website when it comes to making changes for the New Year. Just like us, a website can benefit from the occasional “freshen up”, and below are some easy, low-cost tips for getting the best from your website in 2015. 1. Update…

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