More than ever it is important for your business to have some type of digital presence. A digital presence could include a website, Social Media such as Facebook, Twitter or Instagram or ideally a combination of both. These days the first place anyone looks to research a company or business is Google or one of the other…
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Your website is an ambassador for your business. Through it, you present your business to your customers so they can understand all you offer. Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market: 1. Make your copy current Don’t assume you…
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Whatever your business or industry, choosing the right domain name for your online presence can have a big effect on your future success. While the wealth of options available to you mean there might not be one single best choice for your needs, making a bad decision can certainly hinder your efforts; your internet marketing…
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Branding is important for any small business – it helps you stand out from the competition and often serves as the first impression potential customers have of your company. What is branding? Company branding is more that just having a great logo. A brand is the image of a product or service that consumers connect with – by…
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Content curation is the process of discovering, compiling, and sharing existing content to your online channels, including blogs, Facebook, Twitter and any other form of Social Media. According to Wikipedia, “Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can…
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You have probably heard the term, but what is an Explainer video? In simple terms, it is exactly what it says it is: a video that explains something. An explainer video can be used to introduce, explain a product or service, and advertise your company. It should be short in length, with the optimal time being…
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Marketing is the key to success in business, but often, as a small business, it is difficult to allocate the necessary monetary resources towards our marketing efforts. For many, choosing the right type of marketing for your business can be overwhelming, with so many options now available. The 8 points below offer no-cost (or low-cost), simple…
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Below is a list of some common signs it is time to consider a redesign. Your website is not mobile responsive This is a biggy. A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. This can include larger text to accommodate smaller screens, and…
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An effective website can be the greatest asset your business has. It enables you to reach millions of potential customers at a time and deliver your brand message efficiently. The right website can expand your presence and bring in more customers with less effort. However, understanding exactly what makes an effective website is essential to launch…
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As hair and beauty therapists, you are in the business of boosting the confidence of your client. But as you know, it takes trust for your clients to place their confidence in your hands in the first place. That’s where a website comes in. Instill confidence with potential clients It surprises me how few hairdressers…
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