The most important component of a company’s online strategy is its website. Unfortunately, many small businesses with great business ideas publish a website and then forget about it, even when promoting their products or services online. Using these tips, you can put your company’s website to work helping to sell the products or services your…
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Your website is an ambassador for your business. Through it, you present your business to your customers so they can understand all you offer. Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market: 1. Make your copy current Don’t assume you…
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Content curation is the process of discovering, compiling, and sharing existing content to your online channels, including blogs, Facebook, Twitter and any other form of Social Media. According to Wikipedia, “Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can…
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Over years of designing websites for small businesses and individuals, I have noticed that many people struggle to produce quality content for their website. This is not because they don’t have a quality product or service, but rather because that don’t know how to produce quality written content – it just doesn’t come naturally to…
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Starting April 21 2015, Google will be expanding their use of mobile-friendliness as a ranking signal. In a recent post, Google stated that as of April 21st there will be increased weight given to the mobile-friendliness of sites: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search…
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