A domain name is an address that is used on the Internet to locate web sites or email addresses. It is a valuable part of your business identity and an important marketing tool.
It is important to have a unique domain name as it makes it easier for your customers to remember your website and find you online. Web addresses which your customers can easily identify with will assist your business build a presence on the Internet. Avoid using long and complicated words in your domain name. Short and simple is best.
There are two main types of domain names:
- Domain names that end in .com, .net, .biz etc are available for use by anyone around the world and are generally referred to as ‘globaldomain names’.
- Domain names that end with a ‘country extension’ such as com.au, org.au, net.au. In Australia this is referred to as the ‘.audomain space’ and is administered by .au Domain Administration Ltd (auDA).
Deciding on whether to have an Australian or global domain name depends on your business interests. Generally, businesses based in Australia choose a domain name ending in ‘.au’. Businesses operating globally in any country sometimes choose to have a global domain name.
It is a misconception that because you already have a company or business name you have an automatic right to register the corresponding domain name. This is not true. No-one has an automatic right to a domain name. Domain names are licensed on a “first come, first served” basis to eligible applicants.
We can help you determine if a domain name is available for registration and offer alternatives if your first choice is not available. As part of our service, Total e Solutions can register your domain name on your behalf at competitive prices. Domain names and web hosting can be bundled as part of a package for those wishing to establish a new website.