Content curation is the process of discovering, compiling, and sharing existing content to your online channels, including blogs, Facebook, Twitter and any other form of Social Media.
According to Wikipedia, “Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.”
So how can we use content curation as part of our online marketing strategy?
We are constantly being told that content is king, we need good quality content for search engine optimisation (SEO) and establish ourselves as an industry leader. However there lies the problem: many of us struggle to come up with quality, relevant content on a regular basis. “Curating” content can help solve that problem – thus establishing themselves as an authority in that field and improving SEO by including keyword-rich content.
Content curation can be broken down to three main steps: Discover – Read – Share.
When selecting content, make sure it is relevant, interesting and topical. Of course this is going to be different for every business, but consider these possible sources:
- Industry specific newsletters – do you subscribe to any newsletters which may contain great content you can share?
- News websites
- Social Media – check out industry pages, customers and suppliers
- Trade Publications
- Other blogs
Create a list of your favourite “go-to” sites and visit often, or subscribe to their blog feed, newsletter, social media channels so as not to miss out on any fresh new content. READ the entire article to ensure it is relevant, factual and professional. You don’t want to be sharing an article that is full of spelling mistakes, bad grammar or is misleading or just plain incorrect.
Once you have selected your content, structure it like this:
2. Curated (copied) Content
4. Links to Sources (leave this out at the risk of breaking copyright laws and being penalised by Google!).
Then you can add to your blog and/or share to your social media channels. Don’t forget to add a feature image, and if the article is very long you could consider breaking it up with other images including infographics, charts and graphs etc.
So there you have it – content curation explained! Hopefully this is a technique you will be able to use in your business as part of your overall content strategy.