Getting noticed on Social Media is a constant challenge for small business. Having great imagery is an essential part of your online marketing strategy as you only have a few seconds to catch the users attention before they scroll to the next post. However, you don’t need to hire a graphic designer or purchase an expensive design program like Photoshop to produce great graphics. There are a number of online tools which will help you produce creative designs incorporating your own branding to help you get noticed on social media.
Here is my list of the top 6 tools for creating social media graphics:
Canva provides access to a premium library of more than one million stock images, graphics, and illustrations to produce high-quality designs. You are not restricted to how often you can edit and save a design. Canva includes a collaboration feature to invite team members to edit and comment on your designs. When you’re ready to post on social media, you can export your design as a JPG or PNG. Create your own designs from scratch or use one of their “ready to improve” templates.
Easily create reports, presentations, infographics, social media graphics and prints with Piktochart. You can choose your design from a library of 600 professional layouts designed by visual communication experts and add your own elements to make it your own.
3. Prezi Video
Video is a big part of social media these days and cannot be overlooked as an important marketing tool. Prezi Video is an effective tool for making engaging videos. You have the option of repurposing an existing PowerPoint presentation, choosing from a library of templates, or starting completely from scratch. Prezi offers a collection of how-to videos to help with the video-making process.
4. Social Image Resizer Tool
This is a simple but invaluable tool designed to create optimised images for social media and the web. You don’t need to remember the image dimensions for every social media channel. Instead, just upload your image and select a predefined option, like “Facebook Cover Photo” and the tool will automatically adjust the graphic size for you.
Pablo is a tool designed for creating social media graphics. Pablo is a relatively new product and does not require user sign-up. Pablo offers great functions allowing you to quickly and easily create your graphics in just a few clicks. You can download your completed graphic or share it directly to your social media platform.
GIFS are a great tool to keep your audience engaged. With GIPHY, you can create fun GIFs using multiple images or trimming a video. Giphy is easy to use, sign-up is required.
Looking for great stock images for your designs? Check out my list of Free Stock Photo Resources