What makes an effective logo design? Before we can answer that question, we must first understand the main purpose of the logo. Your logo should be recognisable, should inspire trust, be simple but memorable. In a nutshell, your logo is your identity. The most famous and memorable logos are also the most simple. Think IBM, McDonalds and Nike.
There are 5 key principles to consider when designing a logo:
- Simple – unique but not overdrawn. Stick with 1 – 2 fonts maximum and minimal colours. Keep away from over complicated graphics and gradients.
- Versatile – should work across a variety of mediums, including black and white, web, billboards, in reverse.
- Appropriate – the logo should be appropriate for its intended purpose and audience. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.
- Memorable – can be achieved by incorporating the principles of simplicity and appropriateness.
- Timeless – will the logo still be effective in years to come? Try to avoid trends when designing the logo.
How does your logo stack up against these 5 principles?