Hi, I'm Teresa, owner and Chief Designer here at TotaleSolutions. I have been a web design professional for over 20 years. With a passion for web design and marketing, I have helped hundreds of small and medium businesses establish their online presence. Need help with your online business? Call me on 0408 721 441.

With online media marketing being the new black, you’ve probably heard about email marketing. Almost anyone who has a presence online is doing it. Maybe you have sat back and wondered what all the fuss was about. If you want to grow your business, you need to have an online presence. That means it’s time to utilise this important tool.

What is Email Marketing?

E-mail marketing is a term used when businesses send out mass e-mails to the people who have willingly signed up to be on their mailing lists. You’ve likely signed up for a few lists yourself one way or another. These emails include new product information, updates on the business, sales, coupons, or blog posts.

Why Is Email Marketing so Important for Businesses?

The purpose of email marketing is to communicate with the customer. The idea is to build a relationship so that customers feel a connection with the business or business owner. It puts the name of your business right there in the customer’s inbox. It gives you visibility to potential customers and established customers. It gives the customer an opportunity to forward your business’s business to friends or post on social media sites. It’s well known that for everything you spend on email marketing, you will make much more.

How Do I Get Started?

The first thing you need to do is decide on an email marketing program. There are lots of choices available, and depending on what platform your website is using (Joomla or WordPress, for example), you will find one that will fit seamlessly into content management system. These types will have an initial setup cost but you will not be charged on a per email basis. There are other “hosted” options, such as Vertical Response, which host your lists and sends your emails from their servers, however these options can become expensive, depending on your list size. . Whatever software you choose, it will allow you create a form for clients and website visitors to sign up to receive emails from you which can be placed on your website. As you add customers, you are growing your email list. Unfortunately, you’ll lose about 20% of these emails addresses every year because of address changes or bogus email accounts. That’s why it’s ever so important to keep growing your list!

So, you don’t believe people will be knocking at your door to try to sign up for your email list? Well, you’re probably right. That’s what incentives are for. Offering a “free” thing, like an e-book, is a sure fire way to get some names. It doesn’t HAVE to be something that has to do with your business. TECHNICALLY, it could be anything you want to give, but remember that you want “your peeps” signing up, not just anybody. People who sign up for your email just because of the free thing they get are likely to give fake addresses or unsubscribe quickly. A list full of names of people who don’t read your email is just a list. But a list of names of people who are really interested in the things you sell/service you provide but don’t know enough about your business to make the decision to hire you are potential customers and a gold mine!

Spam filters filter out the junk we don’t want to read. So we have to make sure our emails aren’t on that list for our customers. Interesting content is a must. If they open our emails and read them, maybe even send them to a friend or visit our website, we don’t look like spam any more. Reminding your readers to add you to their “Not Spam” list is a good idea, too. Everything from the subject line to the signature should be attention-grabbing for your readers. Again, remember when deciding on content, these are YOUR readers. They are not necessarily the popular crowd or the majority. They are people who would be interested in your niche. Your email layout and content should cater to that.

The autoresponder is another useful little tool provided by your software. You set it up so that when someone signs up for your emails, they’ll begin to receive a series of “introductory” emails on top of the weekly, daily, monthly, or when-ever-you-get-around-to-it email. These emails welcome your new member and possibly explain a little about you and your business.

As always, cater to your people. Be personal. Remember the point is to engage them and let them get to know you. Telling stories is great way to get readers engaged in your content.

If you would like to pursue an email marketing campaign for your business, we would love to help! Please contact us on 0408 721 441 to discuss your requirements.

What is a Domain Name?

A domain name is an address that is used on the Internet to locate a website, for example totalesolutions.com.au. You need a domain name to be able to access your website on the internet.

What is Web Hosting?

Web Hosting is essentially data storage space, accessed via the Internet, used to host web sites and data files. Every website requires a Web Host to store their website on.

What is “responsive” design?

A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. This can include larger text to accommodate smaller screens, and mobile friendly navigation for easier browsing on smaller screens such as smartphones and tablets. All new websites built by TotaleSolutions are designed to be mobile friendly – this is standard and included in the quoted price.

What is a Content Management System (CMS)?

A CMS is a computer program that allows publishing and modifying content of your website from a central interface. No special software is required, all that is needed to access a CMS is an internet connection and a username and password. The CMS is integrated with the website at the time of building by your web designer.

How Much Will a Website Cost?

There are quite a few factors that are going to affect the ultimate cost of your website. These factors include how many pages you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your website will be. Each website is unique which is why we do not offer set price “packages”. Please contact us to discuss your requirements and we will be happy to provide an obligation free quote based on your individual needs.

Are there any ongoing costs associated with the website?

Domain name registration and hosting are ongoing costs. Generally hosting is paid annually and domain name registration is paid bi-annually. Depending on your requirements, there can also be costs involved in maintaining the site information and keeping the software up-to-date. Content Management Systems are available if you would like to manage the content yourself. We are happy to discuss your requirements.

Are there any hidden costs?

No. We provide a fixed price quote based on your individual requirements. If additional pages or content are requested to be added, or additional functionality is required by you, these will be charged at the hourly rate that is detailed in the quote.

How long will it take for my website to be designed?

The timescale of a website design project is often dictated by the client. If you have a deadline we will endeavour to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images). If you are thinking about getting a website it is a good idea to have all your text and images ready to go – this will speed up the process significantly.

Who creates the content?

No one knows the business better than the person running it, so we leave all text and photos to the client to provide. However, we have made over 100 websites so can offer some handy tips on content creation, which will save you time and make things much easier. We can also recommend professional photographers and copy-writers if required.

Can you re-design an existing website?

Absolutely! If you have an existing website that looks a bit tired or needs a complete overhaul we can help.

How do I update my website?

There are many different methods which can be used to update websites. The method you choose and the functionality we build into your website design is solely up to yourself although of course we will be glad to advise you which method will suit your needs and budget. If you have a small website consisting of just a few pages and will only wish to make changes very infrequently, then it may be more cost effective to have TotaleSolutions to carry out these changes for you. Alternatively, we can provide an online Content Management System (CMS) where you can either update individual products/pages/services or particular sections of your website. e.g. company news. We use the popular content management system WordPress.

Do you offer Maintenance Plans?

Yes! We have WordPress Maintenance Packages available which include regular backups, plugin, theme and core WordPress updates as well as support and content changes if required. Not sure if you need a maintenance plan? Read more about it here.

Why can’t I find my new website in the search engines?

Once your site has been submitted to the top Search Engines they may require several weeks, or even months to actually spider and list your website in their directory. How fast your site is listed depends on each individual Search Engines database update schedule. TotaleSolutions submits each website they create to all the major search engines, which significantly reduces the time it takes before your website starts to appear in search queries.

Who has ownership of the Intellectual Property of my website?

The content of the website is your intellectual property. We will include a disclaimer on each page of your website stating this. Any code, images or graphics created by TotaleSolutions remain the intellectual property of TotaleSolutions. We include at the base of each page the comment that the website was designed by TotaleSolutions with a link to our website. We request that this comment remain unless the site is changed considerably from our initial design by another web designer outside the employment of TotaleSolutions. No code or images created by Total e Solutions can be sold or passed onto others without our express written consent.