2019 has arrived and as is the tradition, many of us have made resolutions to work on our lifestyle, business, fitness, money, etc. But what about your website? The beginning of a new year is the perfect time to review your website and make changes if required.
Here are my tips for getting your website ‘2019 ready’:
1. Secure Your Website with HTTPS
Having a secure website is now a necessity for any type of business website. If you are going into 2019 without a secure website you are compromising your rankings in the search engines and your customers confidence in your brand. Chrome, the world’s most popular browser with over 65% market share, warns visitors that your site isn’t secure. Other browsers are doing the same. Unless you want the majority of your customers to see this warning when they visit your website, you need HTTPS.
For more information go here: https://totalesolutions.com.au/google-and-ssl-what-you-need-to-know/
2. Make sure your website is Responsive
How does your website display on smaller devices such as smart phones and tablets? If your website is more than three years old, chances are it is not mobile responsive. Even if your website is relatively new, with the constant changes in technology it is possible your website is not displaying as well as it could on all devices.
As mobile technology continues to evolve, your potential clients are using smartphones and tablets to surf the web. That means they’re evaluating your business, products and services on a variety of screen sizes – so it is important to make a good impression on any size screen.
3. Run the Updates – please!
If you are managing your website yourself and using a content management system such as WordPress or Joomla – don’t forget to run the updates! This is so important for the security of your website, as many software updates contain security patches required to keep your website safe from viruses and hackers. Not keeping your website CMS up-to-date now could end up costing you hundreds or even thousands of dollars if your site is compromised. Make a New Years Resolution today to keep your site software up-to-date.
4. Is the content current?
There is nothing worse for a potential customer to visit a website and find out-dated information. This reflects badly on your business and can cost you customers. Have a look over the site, check phone numbers and other details such as opening hours. Make sure your product and service offerings are current. Remove information that is no longer relevant. If you are running a blog – write one! If you have a News section and the last entry was from 2014 then consider writing some quick updates to add.
5. How does it look?
Sit back and have a good look at your website. Does it look dated? Do you still like it? Does it speak to your ideal clients? As your business evolves and grows, so should your website. What worked for you twelve months ago may no longer be relevant. Web design isn’t timeless… a website needs to be updated to stay current and the design should reflect the business you have and want.
Some of these tips are quick and easy to implement, others may require some investment and time, however all are necessary to ensure your website is ‘2019 ready’.