Google expands use of mobile-friendliness as a ranking signal
Starting April 21 2015, Google will be expanding their use of mobile-friendliness as a ranking signal.
In a recent post, Google stated that as of April 21st there will be increased weight given to the mobile-friendliness of sites: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”
So what does this mean for your website?
Google and its decision to increase the use of “mobile-friendliness” for its search rankings will impact all mobile searches on the site. It will also have a “significant impact” on Google’s mobile search results, with a preference given to sites designed to allow users to get content that’s been optimized for their devices.
If your website is not mobile-friendly, and a large percentage of the users on your site are using a mobile device, this update from Google may impact on the traffic coming to your website.
Even without this announcement, mobile-friendly should be already a priority for web designers and website owners due to its rapid adoption and expected growth. Users are flocking to mobile, so websites without a good mobile experience will soon find themselves losing out to their competitors.
What can you do?
Google have provided a set of tools for web designers and developers to utilise in determining the mobile-friendliness of your website. By utilising these tools, TotaleSolutions can get a full list of mobile usability issues across your site and generate a Mobile Usability Report for your website. Based on that report, we can put forward our recommendations on what changes may be required to your website to reduce the risk of losing traffic.
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