This principle is certainly true when it comes to designing websites. A simple design is faster to load and will look great on any device – smart phone, tablet or desktop. Often the simplest design is the most memorable.
It is best to keep the layout of your site in a clean, simple and familiar format. The traditional two-column layout is probably the most-used and most-popular format. A two-column layout with a right hand side bar and a navigation bar at the top is a design familiar to nearly all users.
Once you have established your layout, it is time to focus on the colours and typography. Use strong, vibrant colours that stand out and try to limit yourself to just one primary and one secondary colour. Likewise, limit your typography to a maximum of two different typefaces. Generally, one font for headings and one for body text is sufficient. By following these simple rules you will avoid a “messy” or “busy” site and achieve the simple clean look you are after.
If no one at your company is a Web designer, then don’t let any of them design your site. Remember your website is an online representation of your company, so if you want to be taken seriously and have your company stand out from the crowd, a professionally designed website is a must. Good Web design will cost you money, but it’s money well-spent if it avoids wasting time, and more importantly, the reputation of your company.