What makes an effective website?
An effective website can be the greatest asset your business has. It enables you to reach millions of potential customers at a time and deliver your brand message efficiently. The right website can expand your presence and bring in more customers with less effort. However, understanding exactly what makes an effective website is essential to launch your business into the online marketplace.
Pick the Perfect Domain Name
Put some thought into choosing a domain for your website. Any domain just won’t do. Pick something that relates to your business and is memorable. Keep it short and simple, using common words that are easy to recall. Stay away from unique characters such as hyphens since people often don’t remember to type them when they enter your domain name into their browser.
Spend a little time going over different domain name options before registering. After you have thought up a good domain name, verify its availability and have a list of alternatives in case another website has already taken it. We can help you with your domain name registration – please contact us for more information.
Use a Professional Website Designer
While it might be tempting to go with a cheap cookie cutter template, using a professional website designer will make a better impression. Realise that for your website to offer convenience, users must have a great experience when they visit your website. Make certain your website loads quickly and also has an easy-to-follow structure. The text must be in a font that’s readable, with all links functioning so that your visitors can navigate to each page of your website easily.
Addressing these issues will ensure that your customers keep coming back. A professional website designer should be able to tackle these tasks with ease.
Link a Blog to Your Website
Having a blog for your business with original content can play a large role in getting more traffic from the major search engines. When visitors to your blog read valuable articles relating to your business, they are much more likely to visit your website. Be clear-cut and interesting when writing your blog articles. Use powerful words and persuasive statements that will grab a visitor’s attention and influence their decision to take a closer look at what you have to offer.
Create a Mobile Ready version of your Website
Having a mobile version of your website is very important. A growing number of people use the internet on their smart phones or tablets. It is smart to use a skilled website designer who’s acquainted with the most recent operating systems rather than to go it on your own. This will ensure that your mobile website will be suitable for different mobile devices. Creating a mobile version of your website will keep your customers connected to your business wherever they go.
Rather than relying on the old adage “if you build it they will come” getting your website right can mean the difference between failure and success.
We have over 15 years experience in web design, marketing and graphic design.
We love working with small business and can assist with all your online marketing requirements.