If you are considering a new website, whether it be a revamp of a current website or a completely new website, it is important for you AND your web designer to have a firm understanding of the purpose of your website. This will make the process much easier and will far more likely result in a website you love and works for your business.
Here are 8 questions to kick-start your web design project:
1. What are the goals or purpose of your website?
Consider what you would like the website to achieve. For example is your main goal to obtain new customers? Or perhaps to communicate more effectively with current customers? Are you selling products online? Or is the purpose to provide information about your services? It is possible your website will have more than one goal. Understanding and defining your goals is an important first step in the development process.
2. Who is your target audience?
Who are your main customers. Consider demographics such as age, gender, location and interest. This information can have a big impact on how the site is designed.
3. How does your website fit into your organisations overall marketing strategy?
For example, will the website compliment other offline marketing or will it be the main form of marketing for your organisation or business?
4. Who are your main competitors?
Have a look at the websites of your competitors. What do you like/dislike about their websites?
5. What are the main reasons people will visit your site and what will keep them coming back?
Keeping in mind the purpose of your website as determined in point 1, how will you keep your customers engaged? Engagement tools could include loyalty programs, blogs, newsletters, social media etc.
6. What websites do you like?
Think about why you like them. Are they easy to use, well designed, contain relevant information etc. Bookmark websites you like for later reference.
7. What websites do you dislike?
Think about why you don’t like them. For example, are they too busy, is the font too small, information too hard to find etc.
8. If you already have a website, what do you like and dislike about your site?
If you considering a redesign, you are most likely already aware of the pitfalls of your current site. Areas to consider are content and technology. For example, if your site is old chances are that it is not mobile responsive (ie not easily viewed on mobile devices). Take the opportunity to review the content of your website – is the information current? A redesign is a great opportunity to update content.
As a web designer, I tend to ask a lot of questions. This is because in order for me to deliver the best possible product, I need to understand your business. I need to understand your likes and dislikes, and understand your expectations when it comes to the look and feel you want to achieve for your website. It is possible that you may not know the answer to some questions, and that’s OK: I am here to help.