Responsive Web Design – what is it?
A responsive website changes its appearance and layout based on the size of the screen the website is displayed on.
Features of responsive design can include:
- Larger text to accommodate smaller screens.
- Configured to make the buttons on the phone’s screen easier to press.
- Mobile friendly navigation for easier browsing on smaller screens.
- Formatting the website to hide or present entirely different information based on the device it is being viewed on or even reducing the site to emphasize just its most important piece.
Does your business need a responsive website? Put simply: yes.
As mobile technology continues to evolve, your potential clients are using smartphones and tablets to surf the web. That means they’re evaluating your business, products and services on a variety of screen sizes – so it is important to make a good impression on any size screen.
Here are a few key statistics on the state of mobile in 2013:
- 91% of all people on earth have a mobile phone
- 56% of people own a smart phone
- 50% of mobile phone users use mobile as their primary Internet source
- 80% of time on mobile is spent inside apps
- 72% of tablet owners purchase online from their tablets each week
These stats give us some very compelling reasons to incorporate responsive design into your website. If you are building a brand new website then responsive design should be a given, however what if you have an existing website but don’t want to go to the expense of a complete redesign? There are other options available, depending on the platform your website is built on.
If you are interested in taking your current website “mobile” please contact us to discuss your options.