Google+ shutdown – what you need to know

Google+ shutdown – what you need to know

Google has confirmed they will be shutting down their social network platform Google+ on the 2nd of April 2019. As early as February 4th, you will no longer be able to create new Google+ profiles, pages, communities or events. Google says Google+ has “low usage and engagement” and that 90 percent of Google+ user sessions…

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What is the difference between a Facebook view and a preview?

Lately I have been getting messages from Facebook saying I have had a “new preview” of my business Facebook page. If you are getting these too, like me, you might be wondering what a “preview” is and how it differs from a “view”. According to Facebook, this is the difference between  a “view” and a…

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Free Website Critique

Facebook Page vs Website: Can a Facebook Page replace a website?

There seems to be a growing trend for small business and start-ups to choose a Facebook page over a website to promote their business and products. Whether this trend is being driven by economic factors or the belief that setting up a website is “too hard” is unclear, however if you were to base the…

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TotaleSolutions Facebook Cover

Your Facebook Business Page: Getting the cover photo right

If you have a Facebook page for your business, the first thing a visitor to that page will notice is your cover photo. This is your opportunity to give that WOW factor to your page and at the same time convey a message about your business. In March of 2012 all Facebook pages were converted…

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What are QR (Quick Response) bar codes?

You would have almost certainly seen these appearing in magazine advertisements, business cards and even T-Shirts. The QR (short for Quick Response) barcodes are fast gaining popularity in Australia as a method of marketing to smart phone and tablet users. This technology was developed in Japan in 1994 and was originally used for tracking parts…

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Marketing With Pinterest: How to Get Re-Pins

Marketing With Pinterest: How to Get Re-Pins

It’s no secret that Pinterest is the go-to place for free business marketing. After all, what better way to promote your company, business, blog or eBook than with people telling all of their friends how great your product is? Each time someone re-pins your picture on Pinterest, all of their followers will see your image…

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blog content

Blog content – what should I write about?

This is a question I have been asked frequently, particularly recently as more people are using blogs as part of their social media campaigns. Whilst there is no “one-size-fits-all” formula when it comes to blog content, I believe it always comes back to one key factor: offer the reader something of value. Your blog is not about…

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