The most important component of a company’s online strategy is its website. Unfortunately, many small businesses with great business ideas publish a website and then forget about it, even when promoting their products or services online. Using these tips, you can put your company’s website to work helping to sell the products or services your…
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Your website is an ambassador for your business. Through it, you present your business to your customers so they can understand all you offer. Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market: 1. Make your copy current Don’t assume you…
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Marketing is the key to success in business, but often, as a small business, it is difficult to allocate the necessary monetary resources towards our marketing efforts. For many, choosing the right type of marketing for your business can be overwhelming, with so many options now available. The 8 points below offer no-cost (or low-cost), simple…
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While most resolutions involve exercising more and eating less, you should not overlook your website when it comes to making changes for the New Year. Just like us, a website can benefit from the occasional “freshen up”, and below are some easy, low-cost tips for getting the best from your website in 2015. 1. Update…
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Congratulations! You’ve acknowledged the importance of a website to the success of your business-so now what? First, you need to decide what information you would like to offer on your site. This can be as brief as one page describing who you are, where your are, what you do, and how to contact you, or it…
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There seems to be a growing trend for small business and start-ups to choose a Facebook page over a website to promote their business and products. Whether this trend is being driven by economic factors or the belief that setting up a website is “too hard” is unclear, however if you were to base the…
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A successful website is part of a long-term strategy; not a quick fix. It must become integrated in the processes of your business or organisation. A website can help you better represent your business to customers, improve your reach and save on expenses; so it is not enough to just have a website, you must…
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CMS stands for CONTENT MANAGEMENT SYSTEM – a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface (definition from Wikipedia). A CMS is crucial to the ongoing development of your website as it allows non-technical people to make changes to text and graphics on their website instantly and…
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This principle is certainly true when it comes to designing websites. A simple design is faster to load and will look great on any device – smart phone, tablet or desktop. Often the simplest design is the most memorable. It is best to keep the layout of your site in a clean, simple and familiar…
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1. Stop Procrastinating – Make the Decision Now! Not having a website is like not having a listing in your local Yellow Pages. If you are marketing a product or service and you are not advertising where your competition is, you will find yourself left behind. So make the decision now to get your business…
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