Your Facebook Business Page: Getting the cover photo right
If you have a Facebook page for your business, the first thing a visitor to that page will notice is your cover photo. This is your opportunity to give that WOW factor to your page and at the same time convey a message about your business.
In March of 2012 all Facebook pages were converted to the timeline layout with a cover photo and profile photo. The “cover” photo is the large banner that stretches across the screen at the top of the page. The “profile” image is the smaller photo that sits on the left hand side, slightly covering the cover photo.
A Facebook Page cover photo CANNOT:
- Encourage people to upload your cover to their personal timelines,
- Include price or purchase information, such as “40% off”
- Include contact information, like your website address, email, mailing address, or information that Facebook wants you to put in your Page’s “About” section,
- Include references to Facebook features or actions, such as “Like” or “Share”
- Include calls to action, such as “Tell your friends.”
- They cannot be deceptive, misleading, or infringe on anyone else’s copyright.
In short, Facebook wants your Page cover photo to be an eye-catching photograph, not an advertisement.
Some tips for getting the cover photo right:
1. Design to Fit the correct size and shape
Because the cover photo dimensions are not a regular shape, it is better to design the photo to fit specifically within that space. The official Facebook cover photo dimensions are: 851 pixels wide by 315 pixels tall. The official Facebook profile photo dimensions are: 160 x 160 pixels, with a minimum image upload size of 180 x 180 pixels.
- Facebook will overlay a 1-pixel transparent gray border on top of your image.
- If you upload an image smaller than 851 x 315, it will be stretched to fit. This will make your image quality appear slightly grainy or distorted. The best practice is to upload an image that’s sized to Facebook’s dimensions.
2. Decide if you are going to include any text on your cover photo
Text could include your company tagline, logo, quote etc, but no advertising or call to action, as per the Facebook terms. Remember if you do place text or logos on the cover photo to keep it away from the left bottom corner, to avoid it being covered or partially covered by your profile photo.
3. Choose quality and relevant images.
Remember your cover photo is the visitor’s first impression. If you do not have any good quality images to use consider sourcing some from photo stock libraries like www.istockphoto.com.
4. Keep your branding consistent
Try to keep your branding consistent across all your marketing avenues. For example, it you have a website, incorporate the look and feel of the website into your Facebook cover page. This can be done for your blog and offline marketing like brochures etc.