Hi, I'm Teresa, owner and Chief Designer here at TotaleSolutions. I have been a web design professional for over 20 years. With a passion for web design and marketing, I have helped hundreds of small and medium businesses establish their online presence. Need help with your online business? Call me on 0408 721 441.

Using video as a marketing tool to showcase your goods and services on your website and social media channels is more popular than ever.  As well as being engaging, videos are a great way of increasing brand awareness and driving potential customers to your social media pages or websites. This is proven by the fact that Brightcove’s 2018 Video Marketing Survey found that over half (53%) of consumers report that they engage with a brand after viewing one of their videos on social media, and  66% of Millennials engage with a brand after watching a video in their social media feed.*

If you have taken the plunge and invested in a professional video to promote your business it is important to consider which video hosting and streaming platform is best for you.

On the surface, YouTube and Vimeo look quite similar. However there are some key differences between these video streaming platforms which need to be taken into account when deciding which platform to use for your business.

Audience

  • YouTube – Over 2 billion users log in and watch videos on YouTube every month. YouTube is the second largest search engine on the internet, second only to its parent company Google.
  • Vimeo – has 240 million monthly viewers and 35 million registered users.

Pricing

  • Youtube is free because they make their money through paid advertising. These advertisements are displayed inside the video player, in the sidebar and inside the YouTube app.
  • Vimeo takes a different approach and make their money by selling video hosting services. They offer a range of pricing plans starting with the free plan, which is limited to 500MB of storage per week and 25GB per year. There is also Vimeo Plus, Pro, or Business plans. Each of these plans offer different upload limits and features. Because they charge a fee for usage, Vimeo does not place advertisements on your video.

Upload Limits

  • YouTube allows you to upload videos up to 15 minutes long, but you can extend this by verifying your Google account. Once you have verified your account your upload limit will be extended to 12 hours or 128GB (whichever comes first).
  • Vimeo has upload limits based on the different plans. On the free plan you can upload 500MB per week and up to 25GB per year. You can view their pricing plans here: https://vimeo.com/upgrade

Privacy

  • YouTube offers privacy settings if you want to restrict who sees your video. If you mark your video UNLISTED then only people with the URL will be able to see the video and it will not appear in any searches. Marking your video PRIVATE means that only you and other users of your choosing can see the video. The downsize is that you cannot embed videos marked as private on your website.
  • Vimeo offers more options than YouTube when it comes to privacy. If you have a paid plan you can restrict video embeds to your own website. You can also disallow videos to be viewed on Vimeo itself and you can password protect videos.

Editing Tools

  • YouTube offers some great video editing tools including the ability to add links, annotations, captions and subtitles to your videos. It also has a live streaming feature where you can live broadcast events, news, workshops or whatever takes your fancy.
  • Vimeo’s editing tools, while not as extensive as YouTube, do offer the basics. You can add video titles, description, category, tags, license and audience rating. You can also upload captions and subtitles to your videos. Vimeo does not have an annotations feature, so you cannot add links in your videos.

So which platform is right for you?

The answer to this question lies in what you are wanting to achieve. For example, if you are a business wishing to expand your subscriber base and reach a large audience then YouTube will probably be the right choice for you. If you are developing a membership based business, or are selling training online then Vimeo might be more suitable to your needs.

* Reference: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/

What is a Domain Name?

A domain name is an address that is used on the Internet to locate a website, for example totalesolutions.com.au. You need a domain name to be able to access your website on the internet.

What is Web Hosting?

Web Hosting is essentially data storage space, accessed via the Internet, used to host web sites and data files. Every website requires a Web Host to store their website on.

What is “responsive” design?

A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. This can include larger text to accommodate smaller screens, and mobile friendly navigation for easier browsing on smaller screens such as smartphones and tablets. All new websites built by TotaleSolutions are designed to be mobile friendly – this is standard and included in the quoted price.

What is a Content Management System (CMS)?

A CMS is a computer program that allows publishing and modifying content of your website from a central interface. No special software is required, all that is needed to access a CMS is an internet connection and a username and password. The CMS is integrated with the website at the time of building by your web designer.

How Much Will a Website Cost?

There are quite a few factors that are going to affect the ultimate cost of your website. These factors include how many pages you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your website will be. Each website is unique which is why we do not offer set price “packages”. Please contact us to discuss your requirements and we will be happy to provide an obligation free quote based on your individual needs.

Are there any ongoing costs associated with the website?

Domain name registration and hosting are ongoing costs. Generally hosting is paid annually and domain name registration is paid bi-annually. Depending on your requirements, there can also be costs involved in maintaining the site information and keeping the software up-to-date. Content Management Systems are available if you would like to manage the content yourself. We are happy to discuss your requirements.

Are there any hidden costs?

No. We provide a fixed price quote based on your individual requirements. If additional pages or content are requested to be added, or additional functionality is required by you, these will be charged at the hourly rate that is detailed in the quote.

How long will it take for my website to be designed?

The timescale of a website design project is often dictated by the client. If you have a deadline we will endeavour to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images). If you are thinking about getting a website it is a good idea to have all your text and images ready to go – this will speed up the process significantly.

Who creates the content?

No one knows the business better than the person running it, so we leave all text and photos to the client to provide. However, we have made over 100 websites so can offer some handy tips on content creation, which will save you time and make things much easier. We can also recommend professional photographers and copy-writers if required.

Can you re-design an existing website?

Absolutely! If you have an existing website that looks a bit tired or needs a complete overhaul we can help.

How do I update my website?

There are many different methods which can be used to update websites. The method you choose and the functionality we build into your website design is solely up to yourself although of course we will be glad to advise you which method will suit your needs and budget. If you have a small website consisting of just a few pages and will only wish to make changes very infrequently, then it may be more cost effective to have TotaleSolutions to carry out these changes for you. Alternatively, we can provide an online Content Management System (CMS) where you can either update individual products/pages/services or particular sections of your website. e.g. company news. We use the popular content management system WordPress.

Do you offer Maintenance Plans?

Yes! We have WordPress Maintenance Packages available which include regular backups, plugin, theme and core WordPress updates as well as support and content changes if required. Not sure if you need a maintenance plan? Read more about it here.

Why can’t I find my new website in the search engines?

Once your site has been submitted to the top Search Engines they may require several weeks, or even months to actually spider and list your website in their directory. How fast your site is listed depends on each individual Search Engines database update schedule. TotaleSolutions submits each website they create to all the major search engines, which significantly reduces the time it takes before your website starts to appear in search queries.

Who has ownership of the Intellectual Property of my website?

The content of the website is your intellectual property. We will include a disclaimer on each page of your website stating this. Any code, images or graphics created by TotaleSolutions remain the intellectual property of TotaleSolutions. We include at the base of each page the comment that the website was designed by TotaleSolutions with a link to our website. We request that this comment remain unless the site is changed considerably from our initial design by another web designer outside the employment of TotaleSolutions. No code or images created by Total e Solutions can be sold or passed onto others without our express written consent.